n the post-World War II era when GI loans, and Americans taking to automobiles and commuting to work, fueled a building explosion in the suburbs. This style was particularly associated with inexpensive tract housing developments since these homes are cheap to build and maintain. The house is marked by a long, low profile, and the minimal use of interior and exterior decoration. These houses fuse modernist styles and ideas with the romantic image of American western working ranches, which creates a very casual and informal living style. The popularity of it waned in the latter part of the twentieth century with the rise of neo-eclectic architectural styles and a return to using traditional and historical decoration.

Recently the ranch style has undergone a revitalization of popularity, with preservationist movements in some ranch style house neighborhoods, and also with a renewed interest in this style by a younger generation which did not grow up in ranch style homes. The style revival is similar to that experienced by other styles such as bungalow and Queen Anne architecture, which were quite popular at one time. It faded as a desired style of housing resulting in teardowns due to disinterest and decay and then resurged with a renewal of interest and the gentrification of surviving houses.

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